Nowadays, the entertainment industry, media and advertising are one of the most powerful tools that impose certain esthetic expectations, particularly on the younger generations. We live in an era of consumerism where cosmetics and other means of beautification have got money pouring like mad. The formula is simple – combine mass media with mass consumption and you get a multi-billion dollar business. However, the first categorical division of consumers is between the sexes. Women are the main reason why cosmetic industries started to flourish in the first place, but men have statistically started to flood the market. According to a CNBC, the number of men’s beauty products increased by more than 70% worldwide between 2012 and 2014. As of 2013, men’s skin care alone was a $3.3 billion global industry.
Time may be relative, but from the beginning of the 20th century, style and fashion got predominantly divided into decades. There are excellent videos online which portray how the male beauty standard developed over time, or to be even more precise, how the trends changed from one to another. Bear in mind that all countries are nevertheless different due to their cultural background, heritage and also natural environment, so there will always be something traditional mixed with something new in order to produce a unique standard in each national example.
There are many factors which define men’s fashion, some of them being hairstyle (bodyhair), clothing, body type and even demeanor. Usually when you look at your father’s pictures when he was young, you’ll hilariously disregard that long gone ideal of masculinity,which he, to same extent, will agree on. That’s what change is all about anyway. However, some old trends can stick even to this day like having your own suit tailored, or having a custom dress shirt. No one has a recipe that can exactly determine what trend will remain constant and what on the other hand will be forgotten. At the very moment, one of the most popular types of men are lumbersexuals. Long beards, ruggedness, masculine raw bodies, plaid shirts, tight pants and tattoos – these traits are an epitome of male physique and attractiveness these days at least in some parts of the world. What will be the next best thing after that? We’ll find out soon enough…
Bottom line is it’s pretty clear that men, generally speaking, are rapidly starting to care about their looks and how they perceive themselves. Their relationship with their bodies and beauty has become much more developed and intricate than ever before. It’s all about personal expression, whether it comes from the inside or outside; and no man should have that taken away from him. As long as it’s natural, there’s nothing more powerful than that.
Peter is a lifestyle writer from Brisbane, Australia. He graduated from the Australian Institute Of Creative Design. Beside writing he enjoys fashion, reading, cooking and traveling around exotic destinations. Contact Peter for more inspiring tips.
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