Here’s the big thing. Not only are they going to be extremely rare, but they will not be standard-legal, besides the BFZ dual lands, of course. For the most part, they are purely treasure inserts. So the shocks and Zendikar fetches aren't going to be standard playable anyway. Obviously, that’s a good thing, because the supply on these will be extremely low. They’re just another way to promote the set. Apparently, they will continue Zendikar Expeditions into the second set of the block, as well.
I think it’s an awesome bonus for buying packs. It also doesn’t preclude us getting the fetchlands at any point, either, as this is just a bonus. What do you guys think of this?