So what is still selling for Magic on Amazon? Unsurprisingly, Magic Origins Fat Packs and Deck Builder’s Toolkits continue to sell like crazy. But Single Card wise, you have to go pretty far down the Top 100 Best Sellers in Single Cards to even find a Magic card.
These figures update every hour so these figures will be different by the time you might read this, but just for a general idea:
#62 Garruk, Apex Predator
#74 Chandra, Fire of Kaladesh
#76 Liliana Vess
#79 Sphinx’s Tutelage
#87 Managorger Hydra
#89 Chief of the Foundry
#97 Whirler Rogue
#100 Dwynen’s Elite
Garruk, Apex Predator is a really good planeswalker that’s been seeing play in Sultai Control. He has plenty of casual appeal, too, so it’s not surprising that he’s leading the Magic card sales in this category. Chandra, Fire of Kaladesh continues to impress the “kitchen table” Magic crowd, even though competitively she hasn’t seen much play yet. She’s a wait and see. Liliana Vess is just a really good planeswalker, who’s also been seeing renewed play in Sultai Control.
Sphinx’s Tutelage is a legitimate engine for a mill deck, as evidenced by the Blue/Red mill decks popping up in Standard since Andrew Cuneo’s modest success with his 6-4 Pro Tour Magic Origins list. Managorger Hydra hasn’t seen much Standard play yet, but he’s already gotten plenty of attention from the casual crowd. He still seems like a decent sleeper.
Chief of the Foundry and Whirler Rogue are both pieces of a very competitive Blue/Red Thopters deck in Standard. While the Thopter deck will be gutted with the rotation of Magic 2015, it will be interesting to see how these two cards in particular hold up - as they are definitely Constructed worthy cards.
Lastly we have Dwynen’s Elite, which is a pretty good Elf card that is two bodies on one card. It’s still waiting to find widespread acceptance in constructed Elf decks, but at least one Modern list and several Standard lists have run full playsets. It’s good with Collected Company, as long as you control an Elf when it comes into play. It will probably never be money, except perhaps in foil.
One thing I’ve been noticing about Amazon is that some Magic card singles get accidentally categorized under Decks and Sets. It’s interesting to see what’s listed in this category.
There’s a lot of Theros cards, with some Magic 2014 Core Set and Khans of Tarkir thrown in. It’s hard to say how these would line up with the Single Card sales. Still, this is useful information. So we’ll take a look at what’s selling here.
Sales ranks are updated hourly, but just to give a general idea, here are the bestsellers among single cards in Decks and Sets:
#14 Colossus of Akros - The Colossus of Akros continues to inexplicably be twice as expensive on Amazon than anywhere else, and it continues to outsell a lot of other Magic cards. While I’ve gone over his casual appeal before, it’s bordering on ridiculous.
#32 Nylea, God of the Hunt - Nylea is unsurprisingly very popular with how much the casual crowd in particular loves Mono-Green Devotion.
#36 Ghostfire Blade - Ghostfire Blade is a card that’s seeing Constructed play in Thopters in Standard, and is still really an underrated card - it’s a smart investment.
#38 Heliod, God of the Sun - Heliod is getting more attention with Enchantress taking off in Commander and Mono-White Devotion being a sort of thing in Standard.
#44 Whip of Erebos & #49 Bow of Nylea - Whip of Erebos and Bow of Nylea are both Constructed playable Enchantment Artifacts that also see a ton of casual and Commander play. They don’t cost much and so it’s not surprising to see them sell considering the power level they have in the right decks.
#53 Erebos, God of the Dead & #54 Thassa, God of the Sea - Erebos and Thassa don’t see the Constructed play that they once did, but are casual and Commander all-stars. They’ll never stop selling, probably.
#55 Ajani, Mentor of Heroes - Ajani, Mentor of Heroes is a very popular casual planeswalker, much because of his combo with gaining 100 life and the Enchantment Sunbond, giving a creature 100 +1/+1 counters. Beyond that, though, he’s just a good value planeswalker that has two very good plus-loyalty abilities. One gives you decent card selection and the other can distribute 3 +1/+1 counters in any way that you’d like. He will probably always see some casual and Commander play - Constructed-wise he’s not seeing what he did when he was first released.
#56 Door to Nothingness - Door to Nothingness has always had a deck built around it. While it’s never been consistent enough to win any major event, these decks still crop up from time to time in Modern tournaments. There were some Standard decks that actually would win an FNM out of nowhere back when the card was legal during M14 Standard. Beyond that, it’s just a really fun way to win.
#57 Ashiok, Nightmare Weaver - Ashiok, Nightmare Weaver is a pretty sweet planeswalker that still sees control play, but is likely to see plenty of Modern play in the future. A deck called Nightmare Jund that splashes blue just for Ashiok and Snapcaster Mage has been cropping up in Modern. This planeswalker has probably seen its floor. I think Ashiok has nowhere to go but up.
#60 Prophet of Kruphix - Prophet of Kruphix ramp decks never became top-tier in either Standard or Modern, but the card is absolute nuts in Commander, to the point where it’s been in consideration for banning in the format.
#66 Iroas, God of Victory - Iroas, God of Victory is a card that seems to have a lot of power attached to it that just never happened in Constructed, but has found a home on kitchen tables. He’s good in Commander, too.
#69 Nykthos, Shrine to Nyx - Nykthos, Shrine to Nyx is the land that makes Devotion decks popular. This card will probably see play forever, especially in Mono-colored decks in Modern and other eternal formats.
#76 Purphoros, God of the Forge - Purphoros makes Goblin Commander decks extremely scary, as well as any other deck that abuses tokens. His day in Standard seems to be over, but he’ll live on in other formats.
#77 Consuming Aberration - Consuming Aberration has been a top-seller since its release in Gatecrash. It’s a finisher in mill decks that don’t quite “get there” on mill cards alone. It was a powerhouse for a few months in Standard, too, but is a bit slow for competitive Modern. That doesn’t stop players from gobbling up playsets, though, as he really is as powerful as he looks.
#80 Darksteel Forge - Darksteel Forge was long a valuable card that became a bulk mythic rare with its release in Magic 2014, even as a mythic rare for the first time. It’s rebounded quite nicely in value since then. Making all your artifacts indestructible is pretty sweet, and with artifact decks as popular as ever, it’s no surprise to see this card still sells well.
#81 Temple of Epiphany - By far the top selling Scry land from Theros block due to how nuts Blue/Red decks are right now between Blue/Red Mill and Blue/Red Thopters. Once it rotates out of Standard, though, it’s probably not going to keep up this level of sales.
#87 Traumatize - Used to be a pretty awesome mill card. It still is, even if there are more cost-effective options mana-wise in today’s game. It’s better the earlier you cast it. Taking out half a player’s deck is good.
#90 Hardened Scales - An Enchantment that just needs someone to break it in Standard to become valuable. There have been some decent decks built with this card in mind - they just haven’t posted quite strong enough results yet to be a real part of the metagame. But players clearly realize the potential of the card.
#91 Xenagos, the Reveler - A really good planeswalker. We’ll see if he sees play in Modern, but he’s been very good in Standard, especially in Red/Green decks.
#93 Clever Impersonator - A pretty sweet clone that just hasn’t quite taken off the way that some speculators figured that he might. Still, he is highly versatile in that he can copy anything that’s not a land.
#94 Rise of the Dark Realms - The sorcery version of Liliana Vess’ ultimate loyalty ability, this is a mono-black or reanimator win condition in casual and Commander decks.
#95 Mistcutter Hydra - This hydra is a sideboard staple against Blue decks. It’s seen play in Standard, Modern, Legacy, and even Vintage! It does an awful lot of work for a card that’s close to being a bulk rare.
#96 Xenagos, God of Revels - One of the most popular Commanders, this guy has nowhere to go but up. He’s had some sweet times in Standard, too.
#97 Fleecemane Lion - A staple of Green/White aggro decks for some time in Standard, the 3/3 for 2 with Monstrosity may sneak into Modern, but this seems to be one of the cards from Theros that will really suffer with its rotation
While this miscategorization is definitely an anomaly, it shows the staying power of a good chunk of Theros cards. Since many of these cards are already pretty cheap due to the impending rotation, they all look like pretty good deals.
Amazon may not be a primary retailer of Magic the Gathering cards, but it’s still interesting to see the sales trends in a market often overlooked when it comes to MTG Finance.