Along with Gisela, the Broken Blade, Bruna is one half of a massive Meld creature called Brisela, Voice of Nightmares. Brisela actually exists on the back side of both Bruna and Gisela, for added convenience.
Both cards have seen play in Standard Green/White Tokens decks. Gisela is a pretty solid creature on her own and Bruna is very good at bringing back Gisela, among other things. Together, when they are Melded into Brisela, you get a fairly unstoppable win condition. Understandably, these have often been the top two selling Magic cards on Amazon for the first couple months of Eldritch Moon's existence.
Somewhat surprisingly, however, Bruna is typically selling on Amazon for north of $2, whereas she's selling for closer to $1 elsewhere. On the other hand, Gisela is selling for about $10-12, same as everywhere else. So why is Bruna selling for nearly twice the price on Amazon?
It's relatively common on Amazon to see some cards that you wouldn't consider competitive staples to be more expensive than what dedicated Magic the Gathering retailers would sell them for. There are a number of reasons for this. One factor is that most sellers on Amazon are in fact the same sellers that usually sell single Magic cards. So why would they charge significantly more for the same card?
Sometimes it comes down to shipping costs. The typical audience on Amazon tends to be more casual players, who really just want to add a few cool new cards to their decks. This is why the Standard-legal cards tend to be priced about the same or even somewhat lower on Amazon. Many Magic card sellers use Amazon to sell off extra inventory. However, what many of them have found is that casual players often will pay a little bit extra on Amazon in order to not have to figure out what cards to add to an order to reach free shipping minimums common on other websites.
For example, would you rather pay $2.25 and free shipping for a Bruna on Amazon, or pay $1 and pay $3 or $4 shipping because you don't really need anything else at the moment? Seems like simple logic.
The other factor is that casual players value certain cards more highly than your typical competitive tournament player. It's actually very important to see what cards sell for more on Amazon for a number of reasons. The most important reason is that the "invisible" Magic players, those that don't attend regular tournaments or place highly in events, are often not represented fairly. Amazon and its Best Sellers list give us a better idea of what cards truly sell sets. Brisela is actually a very good card, as is Gisela. But in tournaments, they aren't top cards. On kitchen tables, they are all-stars, especially Bruna.
So would I invest in Bruna, the Fading Light? Absolutely. She is a fantastic card, especially in Commander, and as we've seen, she is playable in Standard. Down the line, we've seen Angels with powerful effects become several dollars a piece. Even if she is only ever worth $2-3, getting her for a dollar seems pretty smart.
Amazon is a great tool for seeing what cards the average Magic player really wants and not just the ones that do well at winning tournaments. It's also good at forecasting which cards will eventually be worth more, as there is constant demand for cards on their Best Sellers. Considering that these cards on Amazon actually come from the same retailers that sell to competitive players, obviously these vendors know something that a lot of people don't. So be aware of the Best Sellers on Amazon. They can actually tell you a lot.
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