I don't hate it. I think it's fine, especially since card backs aren't being touched. While many people don't love the Deckmasters card backs, it makes no sense to change them, as then the backs don't fit the older cards. We probably won't see the card backs ever change, even though most people in this day and age use card sleeves.
(By the way, Deckmasters was used on the backs initially because Magic: the Gathering was meant to be part of a series of Deckmasters games. For example, Arabian Nights was meant to be a separate stand-alone game. This, of course, never happened, but to remain consistent, the card backs had to remain the same.)
What are your thoughts on the new Magic: the Gathering logo? Do you think it reflects the brand today as Magic moves into a new era?