Hyperlocal bridal events are beneficial for couples and vendors--the vendors get to reach potential customers specifically looking for services in that area. The couples have a narrower, more focused and local group from which to make a selection.
NJWedding.com has a directory of many different wedding-related services, with a search feature that lets you choose vendors within even 5 miles..
Why the hyperlocal trend? Aside from the obvious benefits of direct connections with customers and clients looking to have their wedding in a specific area, hyperlocal events (including those in the South Jersey bridal industry) are likely evolving due to the interest in having inclusive planning, wedding day packages and vendors who are used to working together.
How can hyperlocal events help me, the bride/consumer? Hyperlocal events tend to be smaller and more personal. You'll get more of a chance to sit down and seriously discuss your options with each vendor. At larger expos and conventions, this isn't always the case--sometimes you'll just end up with a bag full of business cards and brochures (with information you could have found yourself at home, online). It's also easier to compare prices and services within a specific location.
Beach and casino weddings. If you're looking to specifically have a wedding centered around a beach or an Atlantic City casino, you can use hyperlocal resources to your advantage. Beyond wedding events, you can utilize hyperlocal news to identify potential venues or locations.
How have hyperlocal resources helped you plan your wedding?
A version of this post was originally published on Examiner.com