Recently, I’ve wanted to give a lot of things in my life more power. Specifically, I’ve always wanted to give my words all the power that they can possibly have. But I become frustrated recently. It seems sometimes like endless social media promotion is oftentimes the only way to power your words out there. Then again, is it about powering your words out there? Shouldn't it be about the power of the words that are actually said that matter?
So what does it mean to actually give something more power? It’s not always about being “bigger” or “better.” It's about giving something a better function, the most perfect function, as a philosopher would put it. It is possible to overpower things. Actually, it's done far too often with today’s media. There are too many examples to list.
Popular culture is often shoved down our throats day in and day out if we deal with any mass media at all. The last thing I want to do is just try to force something out. I want people to organically consume it. But, of course, this isn’t good enough for a lot of people. Who wants to sit there and wait to be read?
In my opinion, it’s better to have a handful of dedicated readers than a whole mess of merely curious ones. Of course, I want as many eyeballs as possible on my work. But it’s incredibly common to see people overstuff and overpower their websites with all sorts of affiliations and advertisements. Then they overwhelm people with more content than they can realistically consume in one day. It all depends on the audience, of course.
Still, the last thing I want to do is just get thousands of views, just because a post went viral on some social media site. Then, I get nothing ever again. I’m more interested in providing lasting value. "Evergreen” content is good, but I want to have something more than that.
The sort of power that I seek is staying power. In today’s world, it seems that people are going by a strategy of live fast and die hard. Tim Taylor sort of did this by just shoving as much power as you possibly could into an ordinary device. Of course, that most often led to some hilarious mishaps. Certain things have been set to particular power levels for good reason, of course. But some people are going to tweak, and that’s not a bad thing, of course. Innovation is good. But giving something “more power” for the sake of making it have an immediate explosive impact is not always the best idea. Eventually, this sort of strategy is going to burn out.
So yes, the only power I seek is staying power. How does one gain this staying power? Just do what you do best and do it the best way you can. In my case, I will give my own writing staying power just by writing it. Then I'll softly promote it to my various social channels and link to it when I feel there’s a timely need for it. I do not see the benefit of pushing things out hard and fast unless there is a desperate need at that moment.
So many of us as writers put all our strength and energy behind pushing content out and pulling hard to reel in visitors. I’m just going to write my piece and let those that do come. Come whatever may, my words have the power that they have. You, the readers, can decide for yourselves what power they have for you.
In the end, the most important thing is to share what you have in a way that benefits others. Actions taken to help others go a long way. I want my words to help others think and grow. That's how I will give them more lasting power.