I must confess that I am a die-hard KatyCat, and I'm not afraid to admit it. That being said I have not been much of a fan of her videos thus far from Prism. I absolutely adore the album, and while I have some issues with "Dark Horse" mostly due to the guest rap verse, it's probably among my top 5 favorite albums of all time. Even "Teenage Dream" barely makes the top ten, mind you!
"Roar" was cute. I feel that it was a song that had more potential than Katy's producers let it have in the final over-popped product. "Unconditionally" is a gorgeous song that had a very symbolic and artsy video that didn't really go over well with much of Katy's audience - although I appreciate what she put into it. "Dark Horse" was very controversial, and considering that it was never meant to be a single in the first place, the mess of a video was sort of understandable. The "Birthday" video was love it or hate it, and for the most part I hated it. But my feelings about those other videos are each enough for their own pieces.
Today, we talk about my favorite video thus far from Prism, and that is "This is How We Do." It's actually my second-least favorite song on the album. But it's catchy and as Katy has said her self, it's like a "Last Friday Night" part deux. It's basically a song about going out on the town and doing all sorts of stupid stuff, although none of it quite nearly as bad as the shenanigans from Last Friday Night - although spending all of your rent money on bottle service probably is a poor life choice.
But what I love most about this video is the fact that it shows Katy in what I believe is her best light, simply having fun and wearing all kinds of adorable wigs and outfits. Katy loves playing dress-up and she's good at it. There were a couple looks in the video I wasn't incredibly fond of, but for the most part, Katy looked as radiant and gorgeous as ever.
The lyrics honestly don't seem to fit the video when you first look at it from a literal perspective. But the overall message of the song is conveyed perfectly. "This is How We Do" is about going out and living life, even if you make stupid mistakes, or dumb life choices, because that's all part of being human. Katy is shamelessly Katy. I think that it's a great message to go and wear and do what you like and if you screw up, well, that's part of being human.
There are those that argue that the song simply glorifies going out and getting drunk and laid with strangers. People have honestly been doing that forever. Do remember also that Katy wrote this with the intention of it being a summer tune, which it most certainly is. There isn't supposed to be any real depth here, you know. It's a little bit of a fashion show, combining vintage fashion with some remixed looks from Katy's past including homages to the One of the Boys era and of course, California Gurls.
I simply enjoy this video more than the others from the Prism era thus far. "Roar" had its moments, and "Unconditionally" was pretty to look at. The other two require great and robust analyses from yours truly to fully comprehend what went wrong with those productions.
That being said, if you're having a rough day, like I am myself currently, this is a video that's meant to be eye candy and it succeeds quite well.