Complement Your Skin Tone
When choosing your eye shadow palette, your skin tone matters. Do some research to determine which color combinations are best. Sometimes you may need more than one palette to mix and match for tone, as well as create specific looks.
Enhance Your Eye Color
Eye shadow is meant to enhance your looks. Part of that is making your eyes stand out. Choose colors that look best with your specific eye color, while still accenting your skin tone. Sometimes this will be a blend and sometimes you'll have the best look with solids. Remember that more than one color can create the eye-enhancing effect. So, you'll still be able to wear different colors on different days.
Consider the Look You're Trying to Get
There are many looks out there that you may be trying to achieve with your eye shadow palette. Natural eye, smokey eye, cat eye, and exotic eye are some of the popular choices. By choosing an eye shadow palette that complements your skin tone, enhances your eyes, and creates the look you need to achieve, you are well on your way to being to being a fashion diva.