Experiment With Several Options
Sampling various natural cosmetics can help you figure out what works best for you, personally. It can be fun trying out various lipstick tones and flavors before finding a match. Also, with things like cover-up or foundation makeup, you want to make sure you're choosing a tone that matches closest, as well as feels the best on your skin.
Read Labels
Check the ingredients listing on the labels to find what works for you. One fun thing about natural cosmetics is that they are often scented with fruits or flowers or both. This gives you double the benefit over many alternative brands. Also look for ingredients that are good for your skin, such as coconut oil and Vitamin E.
Avoid Trying to Find an Exact Match
Instead of searching for something that is an exact match to your current brand, instead browse natural cosmetics to figure out what you like. All makeup brands are different and that includes natural brands. It's okay to like more than one.