I could say that I rewrite posts in order to get the search engines to look at my older work again. There's always some new way I can reword something or restructure the post for Search Engine Optimization purposes. But actually, the reason that I revisit and edit old posts is a much simpler reason: I'm just not happy with how it is.
Writing should be a living, breathing thing. It's perfectly OK to want to breathe new life into an old blog post, or page, or even your author bio. The last thing you want is to read something and feel like it simply isn't doing what it should. Chances are, if you feel that way, then others who read it may feel the same.
Actually, the posts that I always want to look over the most are those that actually do well. Those are the ones that I tend to read over and over the most. There is always this nagging feeling at the back of my mind that I could improve it somehow, whether it's a simple word choice here and there, or if the overall mood of the piece just doesn't feel right, or some other feeling I get that I can't readily explain.
I tend to just leave the popular posts alone, though. They are usually "good enough" for me, but lately, I just want to go back and bring a lot of posts closer to "perfection." Since I write primarily evergreen content, I want to keep every post that I have fresh and relevant. And I have more than a few that no longer are quite relevant, which to me, is a problem.
How do you feel about editing old stuff? Do you just like to leave it alone and revisit any past ideas or topics in a brand new post? Or are you one, like me, who's always tweaking?
I'd love to hear some thoughts on this. Until next time, lovelies!
~ Phoenix <3