Damon then tells the camera, "That was until I saw them there too." A small humorous touch comes when the actor looks away from the camera and asks, "How'd I do, Steve?" and the real Steve Gallagher appears with the answer, "a little stiff" before walking away from the camera together down the street.
The Public Service Announcement is only 31 seconds long but the message is loud and clear. There is no shame in going to the local food bank when you need help. Heidi Arthur, vice president of the Ad Council, spoke with the Minneapolis Foundation to explain the "everyman" campaign PSA's. She says of the project, "The whole strategy of the campaign is to make people aware it is not the stereotype of hunger of the past. It's hard-working people in the community, it's children, it's the working poor. The whole idea is that this is closer than you think. It's 1 in 6 Americans.''
Ben Affleck, friend of Matt Damon and fellow actor, will also be appearing in the "everyman" PSA's
You can view Matt Damon as Steve Gallagher here.