I really like this quote by American journalist Bill Moyers. No matter how mundane something may at first appear, a truly creative effort can find a way to make it not only interesting, but "marvelous!" So how does someone do this?
Comedians, in particular, are masters of turning the mundane inside-out and upside-down. Comedian George Carlin often talked about bringing up things that you "forgot to laugh at the first time." In a day and age where content is king, queen, prince, princess, top dog, et cetera, et cetera, you constantly need to find ways to transform the mundane into something memorable. Even if you're selling something like drywall, you have to find some way to market it effectively.
Creativity can never be over-appreciated. Anyone who can make something "boring" into something entertaining and thought-provoking should be praised. While creativity can often produce some odd-ball concepts and brilliant moments of absurdity, these are often the efforts that provide the best fruit. It's often the thing that you expect to do well the least that ends up doing the most work for you in the long run.
So, even if you think what you have to write about, or say, or sell, is boring, don't worry. There's someone out there who can turn the most mundane topic, product, or service into something memorably marvelous. Chances are, you yourself have more ideas on how to do just that than you think!